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BRANDING NEWS: DediPower hits high notes with BRITS partnership

Hosting company DediPower is to provide full web-hosting for The BRIT Awards 2011 with MasterCard for a second year.

DediPower is using its partnership with The BRIT Awards to demonstrate its services and its new Content Delivery Network.

The hosting company supported the full digital re-launch of the event last year and will offer the same services for 2011 but with ‘efficiency improvements' using its virtualised cloud solution.

Maggie Crowe, event director for BRIT Awards said, "One of the best things about working with DediPower is that it always looks for new ways to make our systems more efficient enabling us to drive more effective online consumer engagement."