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BRANDING NEWS: Dell launches ‘personal achievements’ campaign

Computer giant Dell has launched a new campaign focusing on the theme of ‘personal achievement,’ highlighting the link between Dell technologies and inspiration, creativity and productivity.

Aimed at both business and consumer audiences, the campaign will run on TV, as well as online and in print.

Stephen Gater, marketing director, consumer, small and medium enterprises for Dell in the UK, “For 28 years Dell has been empowering businesses and individuals with the vision that technology can help you achieve anything.

“This campaign creates a synergy between the professional and the personal, emphasising Dell’s strong belief that technology can help anyone realise their dreams.”

The first TV ad is set to be aired in the UK on 23 February. But you can have a sneak preview below: