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BRANDING NEWS: DMA set to roll out new look brand identity

The Direct Marketing Association has unveiled its new logo and brand identity in a sneak preview before the official launch of its new website later this month.

The DMA is replacing its ‘star burst’ logo with a ‘conversations’ based design. Its aim is to reflect the direct marketing industry’s conversation-led approach to communicating with consumers and businesses.

The rebranding is also designed to highlight how the DMA has changed in order to meet the needs of today’s direct marketing industry.

Chris Combemale, executive director at DMA, commented, “Our old branding no longer reflects who the DMA is today. While our members appreciate how we’ve changed, we thought it was time to draw the wider marketing community’s attention to how we’ve evolved.

“We’re at the heart of a buzzing, vibrant industry that’s constantly transforming technologically and creatively, which can be tough to keep pace with. Our new branding communicates the fact that we’re a friend your business can rely on.”