BRANDING NEWS: Dulux Decorator Centres get a makeover
Dulux Decorator Centres have been rebranded in a bid to steal the competition.
Handled by creative agency Refinery Marketing Communications, the new look is said to reflect the style and tone of conversations that take place in the stores. The brand communications package covers all customer touch points – from its 190 stores UK-wide to its website – and is being rolled out across all areas of the business.
Joe Bowler, director at Refinery Marketing Communications said, “Built around a new positioning of “We know decorating,” the new look and feel features a more friendly and approachable tone, a bold colour palette and a unique illustration style to set Dulux Decorator Centres apart.”