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BRANDING NEWS: Dulux Trade to undergo brand review

Dulux Trade brand and its product portfolio, including Weathershield, Light & Space and Ecosure, is undertaking a brand review.

Manchester based integrated marketing agency Refinery has been charged with carrying out the strategic review which will also include producing new brand guidelines as part of its remit of brand development and trade communications.

Refinery director Philip Armitage said: "The brand review is part of our ongoing commitment to keeping the Dulux Trade brand, and all of its sub-brands, fresh and relevant to its core customer base.

"The review will help to strengthen the brand and inform our planning for future integrated campaigns."

Refinery has worked with ICI Paints for over 25 years. ICI Paints was acquired by AkzoNobel in 2007.