BRANDING NEWS: Euroffice unveils new brand image
SME office supplier Euroffice has unveiled a newly branded, more customer friendly website.
The branding activity follows extensive research by the stationary supplier into customer attitudes towards buying office products and online ordering.
According to Simon Drakeford, CEO, office workers have "strong attachments" to everyday items that surround them. "If we are to extend the relationships we hold with existing customers as well as reach out to new ones, it is important that we learn to tap into this emotion in addition to just leading on price and service. We need customers to know that we love our products as much as they do," he says.
The new brand identity includes an improved logo with the strapline "we love our stuff" and an improved CRM system designed to ensure that customers contacting the supplier get a "superlative service experience."
George Karibian, founder and chairman of Euroffice.co.uk, says, "This upgrade is the result of an exhaustive twelve month process that as a result now positions us for our next phase of growth. From the customer's perspective this will be characterised by a significant increase in the number products we will be able to offer through the site - internally called our âlong tail' strategy - and potential overseas expansion."
Euroffice.co.uk has achieved year on year growth of 49 per cent since its launch in 2000 and has a customer base of approximately 300,000 UK SMEs.
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