BRANDING NEWS: Experian expands global reach with UMS acquisition
Experian has bought United MailSolutions GmbH (UMS). The German based email marketing company will work under Experian CheetahMail, email marketing and customer intelligence provider, to broaden its global capabilities.
Experian CheetahMail claims the acquisition will reinforce its position as the world's largest permission-based email marketing provider. It states Germany is Europe's largest and fastest growing country for email marketing spend and therefore it can use the acquisition to strengthen its presence in the country.
Steve Lomax, MD, Experian CheetahMail says, "This acquisition grows our global footprint and provides our domestic and international clients operating in Germany with access to global resources."