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BRANDING NEWS: Facelift for WDS in a bid to become thought leaders

 

 New WDS logo

 

 

Mobile technology company WDS is due to give its website a facelift on Monday as part of a brand refresh.

The refreshed site is the first phase of the company's rebrand designed to mark its repositioning as a thought leader. Due to the nature of its business, it was felt that the services and products provided were difficult to communicate so the rebrand was also designed to convey this in a simpler way.

Adam Fothergill, group account director of GyroHSR Machester - the agency responsible for the creative work - said, "The new brand look and strapline convey beautifully, and in technicolour, what WDS is about: ‘Enlightened thinking'."

The second stage of the rebrand will feature a completely new website, details on timings have not been released yet.