BRANDING NEWS: Fiat customers bring home the bacon

Fiat Professional has launched a sales campaign designed to fill the bellies and petrol tanks of business men and women.

The B2B arm of the Fiat Group is encouraging customers to test drive the Doblò Cargo and in return they can claim back £50 worth of fuel and a bacon roll. If after the test drive, the customer goes on to buy the van they will be eligible to claim £100 worth of fuel.

Marketing activity will include national press and radio advertising, point of sale collateral for dealerships and online activity.

The Doblò Cargo won International Van of the Year 2011 and despite its reported success Fiat said, "We're always hungry for more customers to get behind the wheel and try it for themselves.

"With the price of petrol and diesel on everyone's minds today, this incentive offers great opportunities to claw some fuel back - not just now, but also in the longer term for customers opting to buy a Doblò Cargo."

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