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BRANDING NEWS: Fiat gets professional with TV campaign

Football banter and serious messages mix in a new campaign put together by Fiat Professional.

A series of six 30-second TV adverts will be aired during April and May, as the domestic football season draws to a close. 

Each commercial will feature van-users talking football and participating in wind-ups, as well as the brand’s new tag line: ‘We speak with facts.’

Gerry Clarke, director, Fiat Professional UK, says, “I am very pleased with this latest campaign as it says all the right things about the Fiat Professional range of vans. 

“We are also developing football-themed radio, digital and direct marketing support to run during the same quarter to further increase awareness.”

The new football-themed campaign serves as the follow-up to Fiat Professional’s successful bacon roll campaign earlier this year.