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BRANDING NEWS: Freeview launches festive B2B campaign

Digital television service Freeview has launched a festive campaign aimed at retail sales staff across 850 electronics stores in the UK.

Created by WDMP, the campaign is designed to complement Freeview’s current television campaign and to ensure its products are at the front of retail staff’s thoughts during the Christmas and New Year period.

The sales teams will be taking delivery of giant blow up chairs featuring the tagline, ‘How good is that,’ as well as a DM thanking staff for their work to date. 

James Chambers, retail marketing manager, Freeview, said, “As we approach the busiest time of the year for retailers, with more and more customers considering alternatives to pay television, we wanted to thank the sales teams for their continued support and remind them of our great product offering and the benefits of Freeview.”