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BRANDING NEWS: Fresh face for Concep

B2B email marketing specialist Concep has rejuvenated its brand and launched an integrated campaign to showcase new service offerings and its global expansion.

The new identity was developed internally and was rolled out at the beginning of September.

Concep has created a new logo, website and rebranded all its online solutions and offline collateral to reflect the corporate restructure of the company and its advanced products and services. It now has offices in London, New York and Sydney.

Ross Warren, creative director at Concep, says, “Our logo needed to reflect its service aspect more, visually it just looked very technical. We wanted a look that was fresher, so we retained the orange colour but scrapped the green in place of blue, which gives it a more corporate feel.”

Concep is running an integrated marketing campaign to promote its rebrand and new global reach, including email, DM, online banner ads and search engine optimisation. A brochure and letter are being sent out to approximately 600 prospects across vertical sectors such as law services and property.

Banner ads are appearing on B2B Marketing Online, psmg.co.uk and financialservices.org.

 

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