BRANDING NEWS: FxPro sponsors Premier League teams to strengthen brand
FxPro Financial Services (FxPro) has announced its sponsorship of Fulham and Aston Villa football club's.
The financial services company will be the main shirt sponsor for both clubs in a bid to expand its profile. It chose the London and Birmingham based clubs because it deemed them to be economically âstrong' cities.
Denis Sukhotin, director of FxPro said, "The Premier League is the world's most popular and most watched sporting league, with an estimated worldwide following of more than a billion people in 202 countries - so the ability to grow our brand recognition in this way is significant."
The sponsorship is set to last three years and FxPro expect the teams to benefit from its charitable activities both locally and globally.