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BRANDING NEWS: GE launches user generated Vines

General Electric has launched a social media-based ‘science fair’ campaign following the success of its #6SecondScience Vine post: an experiment illustrating what happens when you combine milk, food colouring and dish soap (see below). 

The #6SecondScience campaign will create and curate user-generation Vines showing the miracles of science and will include Promoted Tweets, Facebook ads, Tumblr mobile promos and BuzzFeed and Mashable integrations.