BRANDING NEWS: Goodman uses Easter eggs to boost community sense
Integrated property group, Goodman got into the swing of things this Easter with an Easter egg hunt for the companies of Theale-based Arlington Business Park.
As part of the Easter-themed initiative, a real-life Easter bunny carrying chocolate eggs made its appearance in the business park where more eggs were hidden ready to be found by hungry workers.
Promoted by Goodman - who own, develop and manage most of Arlington Business Park – the Easter egg hunt aimed to encourage workers to gather together and create a more pleasant working environment across the park.
Commenting on the initiative, Richard Potter, property services director at Goodman, said “At Goodman we pride ourselves on injecting a sense of community across our business parks, as well as providing an enjoyable and convenient work environment. We wanted to give occupiers a special Easter, themed thank you and this was a great way to encourage people out into the sunshine.”
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