BRANDING NEWS: Group Derome chooses Getupdated to boost online presence

Swedish family-owned timber company Group Derome has chosen Internet marketing services provider Getupdated as its partner, to drive forward its digital marketing activity.

The appointment comes as the Swedish company, which has already boasts a good positioning within its domestic market, is planning to increase its online presence and establish itself as online leader of innovation and technology within the timber industry.

Getupdated will work - both with on-page and off-page SEO - to help Group Derome regain top positions (1-5) on the Google search engine and generate traffic with a high conversion potential. The company will also play a role throughout Derome group’s website overhaul project.

Commenting on the choice, Johanna Smedberg, marketing manager at Derome group, said, “We have several target audiences for our products and we work both towards B2B and direct to consumers. We were looking for a partner who could help us with our internet marketing, both search engine optimization and search advertising, because the needs are different in the group. Getupdated presented a good, stable and cost effective solution that could match our goals and expectations.”