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BRANDING NEWS: GyroHSR scoop Heathrow contract

Heathrow Express has selected GyroHSR to deliver its creative, digital and CRM objectives.

The global agency was awarded the contract following a competitive pitching process involving 13 agencies last November.

Paul Brindley, Heathrow Express commercial director, said, "After a thorough selection process we have chosen GyroHSR to help build brand awareness, support our sales objectives and to help continue driving high levels of international traffic to heathrowexpress.com.

"Our targets for growth are both aggressive and ambitious but follow a highly successful year, where our brand out-performed our competitors and the market in general. Strategically our focus will be to increase penetration in market sectors where we expect growth and continue our plan to enhance how we engage with our customers".