BRANDING NEWS: Honeywell Heating launches autumn campaign
Honeywell Heating is set to extend its ‘Be an instant hero campaign’ into an autumn campaign named ‘Be a winner’.
The autumn activity, devised by The Purple Agency, is aimed at installers and rewards them for ‘being heroes to homeowners by helping them save money on their heating bills’.
The ‘Be a winner’ competition will run in trade press and online, prizes include a £5000 holiday, Honeywell Heating products and cinema tickets. Installers can enter into the prize draw for free.
Speaking about the campaign, Andrew Mansfield, marketing and communications manager, at Honeywell said, “The Purple Agency created a distinctive brand personality with ‘Be an instant hero’, and one which really achieved a significant level of recognition in our key markets. ‘Be a winner’ is a natural extension, further enhancing our position as the brand leader in heating controls and giving installers the chance to win prizes – all with the heroic theme.”