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BRANDING NEWS: IBLF puts on a new face

The International Business Leaders Forum (IBLF) has revamped its visual identity in order to raise its global profile.

IBLF is a not-for-profit organisation set up to work with business, governments and civil society to improve the contribution that companies can make for social, economic and environmentally sustainable international development.

The new logo was rolled out in early April and has been designed by brand agency Enterprise IG. It will appear across all IBLF's printed collateral, its website and all further marketing activity.

The logo has moved from a red font typeface using a dark blue crown image to a blue wave like symbol with a black font typeface for the IBLF name.

Steve Metcalfe, communications manager at the IBLF, comments, “The old logo was stuffy and old-fashioned. Through our new identity we have created a visual image that is clear, contemporary, elegant, transparent and sophisticated.”

He continues, “We want to grow our global reputation, our network of corporate partners and our ability to achieve our organisational goals. Although we are predominantly a UK-based organisation, we are international in our work. We work in Latin America, Africa, Asia, the Middle East and Russia. Seventy two per cent of all our funding comes from outside the UK and we are currently engaged in a major fund-raising push in the USA.”


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