BRANDING NEWS: IBM gives ads a new purpose with ‘Smarter cities’
IBM has given adverts a new purpose with its ‘People for smarter cities’ campaign.
As part of the larger ‘Smarter planet’ project IBM has worked alongside the communication group, Ogilvy France, to create solutions that help cities all over the world get smarter, in order to make life in those cities better. The campaign also aims to unite city leaders and forward-thinking citizens.
In order to do this the brand created outdoor advertising with a purpose: a bench, a shelter and a ramp to be useful to city dwellers.
Initially launched in London and Paris, IBM has plans to take this idea to cities around the world and inspire citizens to think about simple ways they can help make their cities smarter.