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BRANDING NEWS: IMG Consulting charged with BA's sponsorship

Marketing agency IMG Consulting has announced that it has been chosen to handle all aspects of British Airways sponsorship activity.

Working with British Airways' in-house global sponsorship and communication teams, IMG Consulting will be responsible for all aspects of British Airways sponsorship portfolio, from day-to-day sponsorship enquiries, through to the strategic planning and delivery of activation internally and externally.

IMG will develop British Airways' existing campaigns including the BA Great Britons programme, as well as explore new opportunities to connect with the airlines key audiences using its international network to drive commercial return.

David Abrutyn, SVP, global managing director, of IMG Consulting said, "IMG Consulting is extremely proud to be working with one of Britain's most iconic and respected brands."