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BRANDING NEWS: Infosys launches digital marketing management platform

Consulting, outsourcing and technology company Infosys has joined forces with Fabric, a WPP company, to create a cloud-based marketing campaign management system BrandEdge.

BrandEdge is designed to be a full service digital marketing campaign tool, it helps marketers build digital assets, listen and understand responses from customers as well allowing engagement across a variety of digital channels.

The platform launch was announced at the opening of Infosys' London ‘Experience Centre’ by S D Shibulal, chief executive officer and MD at Infosys as well as Sir Martin Sorrell, chief executive officer of WPP. The Experience Centre is an area filled with the latest technology allowing the consulting company to showcase its skills to clients.

Shibulal said, “As organisations work towards building tomorrow’s enterprise, they must deliver personalised products and services to an informed and discerning digital generation. Infosys BrandEdge, in partnership with Fabric, is a unique platform that provides the agility needed to tap the true potential of digital marketing, accelerate consumer engagement and drive growth.”