BRANDING NEWS: Investors chronicle unveils arty campaign

UK investment publication Investors Chronicle has unveiled a new campaign designed to promote its redesigned website, masthead and branding.

‘Modern masters of investing’ highlights the brand’s investment performance statistics, rendering them in the style of modern art pieces.

Designed by agency Onebite, the integrated campaign will run in print, online and in UK retail outlets such as WH Smith and Sainsbury’s.

Catherine Jacklin, head of B2B marketing and financial publishing at the Financial Times, said: “This extensive marketing campaign positions Investors Chronicle as the bible of the self-directed investor.

“During uncertain times in financial markets, the authoritative advice provided by the IC is more important than ever, and the new website provides a fantastic platform for both readers and advertisers.”