BRANDING NEWS: IP EXPO plays ‘Spot the taxi’
IP EXPO organiser, Imago Techmedia, has launched a game to count down the days until this year’s event.
‘Spot the taxi’ requires eagle-eyed participants to spot the IP EXPO branded cab and post a picture of it on Twitter using the hashtag #ipexpo.
The incentivised awareness campaign will culminate on the last day of the event where the photographer whose picture has received the most votes can choose to win an iPad or an iPhone. All participants who submit a picture will be entered into a monthly prize draw to win a miniature IP EXPO taxis or a free taxi ride.
The cab is based near Waterloo but can be spotted all around London.
IP EXPO will take place at Earl’s Court 2, on 19 and 20 October.
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