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BRANDING NEWS: IronmongeryDirect coming to a TV near you

IronmongeryDirect is adding its name to the growing list of B2B brands turning to TV advertising with its latest campaign.

‘Masters of our trade’ has launched across a number of TV and radio stations, and is being aired during evening and weekend slots.

Stuart Wilson head of marketing at IronmongeryDirect said, "With customer recruitment going well through traditional channels of advertising in core trade press and online it was the right time to test the viability of a TV and radio campaign.

“We’ll monitor customers recruited from this test with scope to roll out a campaign next year to help build on and further strengthen our brand awareness.”