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BRANDING NEWS: Kelway rebrand marks recent acquisitions


Kelway's new image

IT provider Kelway has rebranded to reflect its change in position and recent acquisitions.

Kelway said that its acquisitions of data centre infrastructure specialists Repton and IT business solutions provider Panacea Services needed to be reflected with a new look.

The rebrand, developed by The Crocodile, is being leveraged in order to allow the brand to compete with bigger IT providers in the market. The company says that it feels more ready to take on the competition due to its recent growth.

Phil Doye, CEO, Kelway says, "We wanted to make a clear statement to the market that Kelway has changed. We go far beyond the simple provision of IT."

Kelway has a turnover of £180 million and offers its services to companies of all sizes across a range of sectors including financial services, local government and the NHS.