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BRANDING NEWS: Kingston technology rebrand unveiled

Kingston Technology, the memory products specialist, has unveiled a new look for its global communications.

Put together by graphic design agency Stocks Taylor Benson (STB), the aim of the rebrand was to unite Kingston’s mixture of products under one consistent brand image.

Nicole Stanton, Kingston’s EMEA marketing manager, said: “STB has provided us with a fantastic piece of work that we are all really excited about.

“Not only have they created an instantly recognisable look that our end users will automatically identify as Kingston, but they have also cleverly managed to allow us to talk to our various customers without destroying that overall look.”