BRANDING NEWS: Lenovo and Virgin Atlantic among online marketing winners
Lenovo and Virgin Atlantic provided a notable B2B presence among a raft of B2C brands boasting positive online reputations.
New research from Kaizo Advocacy looking at online brand reputation, as well as specifically at Facebook’s impact, reveals electronics brand Lumix coming out on top.
Rhodri Harries, managing director of Kaizo, commented, “The brands that are faring well are the ones that take recommendations seriously and do all they can to influence them.
“Whether creating a consistent positive news flow, focusing on review sites, being creative and visual, and ultimately, involving customers and commentators, there isn’t a one size fits all approach. To win recommendations, brands need to be involved in consistent ‘conversations’ as well as big bang campaigns.”