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BRANDING NEWS: Lexus website revamped to attract fleet car market

Lexus GB has redesigned its company car website as part of a drive to increase its share of the fleet car market.

The new sub section of its main site has also been launched to coincide with Lexus's ongoing launch of a range of new models designed to appeal to fleet managers, contract hire and leasing companies, and company car drivers.

Digital Media Solutions agency Amaze Digital designed the site, which is a sub section of Lexus's main website and gives potential fleet customers information on Lexus's new range of cars, taxation and running costs. It features a series of customer-orientated sections that have a defined user journey, catering for individuals needs including understanding government policy on cash allowances and information on whole life costs.

The sub-site also features a model comparison tool, powered by automotive data specialist Jato, allowing users to compare their ideal Lexus against any other manufacturer's model at a comparative specification. ComCar, a supplier of online automotive tools, has provided a cross-competitor CO2 calculator and a whole life costs calculator. It also features a news and event section to ensure visitors are kept up to date on topics affecting the fleet industry such as changes in government legislation.

"This section brings new standards to manufactures fleet communications and is truly befitting a premium and innovative brand such as Lexus," says Matt Button, manager of database marketing at Lexus GB.


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