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BRANDING NEWS: Leyton Orient sign Samsung

Samsung Electronics has signed a deal to become the shirt sponsor of Leyton Orient Football Club for the 2012/13 season.

Orient, who will have Samsung branding on the front of their home shirts and on the back of their away shirts, are the third English football club Samsung have agreed shirt deals with; joining Premier League Chelsea and League Two outfit Swindon Town.

Andy Griffiths, managing director, Samsung UK and Ireland, said: “We are delighted to add Leyton Orient to our football sponsorships in the UK.

“Samsung is committed to supporting football at every level in this country. We believe that the game can only flourish if the grass roots are properly nurtured.”