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BRANDING NEWS: Liverpool FC sign Konica Minolta

Konica Minolta has agreed a ‘long-term’ deal with Liverpool Football Club to become the club’s official print and document management partner.

The print and document company is looking to leverage its association with the club to raise its profile with SMEs, public sector organisations, and commercial and enterprise businesses.

Ian Ayre, managing director, Liverpool Football Club, said: “We are excited about working with a brand that has such an innovative and fresh approach to business solutions and the club will provide Konica Minolta with significant brand visibility and access to our supporter base.”