Lloyds Banking Group has chosen an integrated solution from marketing software and services provider Aprimo to enhance its marketing performances.

Called Aprimo Marketing Studio, the tool is developed to enable companies to integrate the various marketing processes and automate operations. It also helps marketers control budget, as well as plan actions and track expenditures.

Commenting on the news, Joe Clift, customer and brand marketing director at Lloyds Banking Group, said, “Lloyds Banking Group chose Aprimo Marketing Studio for its capability to support the requirements for a group-wide delivery of marketing activities in both an efficient and a compliant way.”

Lloyds Banking Group is planning to use Aprimo Marketing Studio for both its B2B and B2C business.