BRANDING NEWS: Logica celebrates sustainability with new campaign
Business service and technology company Logica has enlisted the help of Holler to create its first pan European digital sustainability-focused campaign.
The campaign microsite showcases European sustainability projects and highlights stories from around the world. The site features user-generated content to allow local projects to display their work, discover projects from across the globe and connect with similar people and Logica experts. The company is also offering €20,000 worth of consulting to one standout project entry that’s uploaded on the microsite.
Nicole Schulte, head of global theme campaigns at Logica said, “As an established leader in sustainability technology services we immediately liked Holler’s cut–through creative concept of Sustainability Stories. Not only does it allow us to tell our best stories, it also creates a sense of community allowing users to highlight projects like our own that deliver innovation and create new business opportunities today. We look forward to seeing the results of this amplification campaign.”