BRANDING NEWS: London City Airport sponsors ISS Canary Wharf Squash Classic
London City Airport is the last of the sponsors for this year's ISS Canary Wharf Squash Classic event.
The airport caters to a similar city demographic that is normally in attendance at the Squash Classic tournament where Canary Wharf PLC is one of the title sponsors. The popular business district is also only three miles away from London City Airport making the sponsorship an obvious partnership.
The sporting event takes place this week in London at East Wintergarden. London City Airport is one of a number of brands sponsoring the event including Crown Plaza London Docklands.
Tricia Handley, marketing communications director at London City Airport said "As London's premier business airport, supporting one of the city's most prestigious sporting events is a natural fit. We hope this year is the start of a long term relationship."