BRANDING NEWS: Marketing professionals ‘highly valued’ and ‘hardest working’
A survey conducted by recruitment specialists Robert Walters has found that 84 per cent of marketing professionals feel their successes have an impact on the overall accomplishments of their companies.
Almost 2200 office workers were questioned about their role and how it relates to the performance of their employer. A further 27 per cent of those in marketing roles said they ‘always’ or ‘sometimes’ work on weekends, compared with 12 per cent of compliance professionals working this often at weekends.
Tim Gilbert, director of marketing recruitment at Robert Walters, commented, “With marketing often perceived by non-marketers as a support function and – by the same rationale – not as important as more directly revenue-generating teams, the results say a lot about how marketing professionals are valued by and within their businesses. In these challenging times, the value of marketing as a function in retaining and attracting new business is absolutely essential.”