BRANDING NEWS: Marketo release marketing automation song

Marketo has released what may be the world’s first song about marketing automation.

The tune, produced to help promote the company’s new Definitive Guide to Marketing Automation ebook, includes lyrics such as “Learn how to make your business grow, You’ll automate to achieve your goals.”

The one-hundred page document purports to be a one-stop shop designed to explain everything a business may want to know about marketing automation.

Companies struggling to create content in support of their products and services could do worse than look for inspiration from the marketing automation world, as this song, and recent campaigns from others in the space, clearly demonstrate.