BRANDING NEWS: Microsoft invites UK marketers to solve ‘real’ business challenges
Marketers and agencies across the UK are being encouraged to enter Microsoft’s Advertising Story Awards.
The competition requires marketers to create a campaign for a brand or not-for-profit organisation of their choice that addresses a key business challenge for 2012 or 2013. The winner of the global contest will win a VIP trip to Cannes and local winners in each market will receive media spend across the technology giant’s channels such as MSN, Xbox and Windows Phone.
Andy Hart, general manager, Microsoft Advertising and Online UK, said, “The British advertising industry is the global centre of creative excellence. Our agencies are envied around the world. The creative prowess that our country possesses sets the standard around the world. We are extremely excited to be launching the Microsoft Advertising Story Awards and are confident that British agencies will once again show why we are the best in the business.”