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BRANDING NEWS: Microsoft launches Windows 8

After much hype, and contrasting rumours of advancement and error, Microsoft is today launching the new version of Windows.

Designed to integrate seamlessly across multiple devices, including the company’s new Surface tablets, Windows 8 is set to shoulder quite a burden as Microsoft attempts to convince the world it is once again at the cutting edge of consumer tech development.

Live coverage of the launch event in New York, which kicks off at 15:30 BST, can be streamed across the web.