BRANDING NEWS: New head of marketing for BMI
British Midland International airline has appointed Stuart Beamish as head of marketing and product.
Beamish, who has previously held high profile marketing roles at Virgin Holidays and British Airways, will lead BMI's global marketing strategy as of January 1.
Speaking about the appointment, Joerg Hennemann, chief commercial officer at BMI said, "I am delighted that Stuart is joining BMI. With his depth of knowledge and experience gained over many years in the industry, he will be a valuable asset to the team as we drive forward the airline's global marketing and product strategy."
BMI is the second largest airline at London Heathrow and is a member of Star Alliance, the network is seen to offer worldwide reach and a seamless service to the international traveler.
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