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BRANDING NEWS: New identity for university

Professional training and education provider, BPP has unveiled a new look logo to underpin its growth strategy.

Following a marketing review of the brand and a realignment of its core operating businesses in 2010, the private university targeted its diverse global audience comprising of UK school leavers, established business professionals and global blue-chip companies with a cleaner, more contemporary shield logo depicting a lion.

Philippa Gould, chief marketing officer at BPP, commented, “Our visual identity had to reflect both our heritage as a professional education provider built up over 35 years, and our ever-expanding university degree portfolio. This is a powerful combination – and we had to find a look that conveys this, together with our strength and pioneering approach within the sector.”

The rebrand will be rolled out on a phased basis across all BPP centres, teaching materials, stationary and through its website.