BRANDING NEWS: Nine weeks to impress for 9lives’ latest campaign
PaperCo has launched a brand awareness campaign aimed at increasing sales of its 9lives range of recycled paper.
The campaign, designed by Silk Pearce, will run for 9 weeks and target UK designers and print buyers. Recipients will receive a set of post cards, or an email newsletter, on a weekly basis detailing the advantages of 9lives.
The first mail out will be centred around the brand’s environmental credentials and will direct the reader to the 9lives website. They will then be able to work out the environmental advantage of using 9lives over other non-recyclable paper.
“Our aim is to show designers and their customers that this stock can enhance their projects and will certainly not limit their creativity or options,” said Charles Eaton, head of marketing at The Paper Company.
The 9lives range of recycled papers is manufactured for PaperCo by Arjowiggins Graphic."