BRANDING NEWS: Nissan takes to the streets for new campaign
Motorists should expect to see trucks powering up and down Britain’s motorways advertising Nissan’s NV400 panel van.
The Japanese car manufacturer has decided to leverage 15 HGVs as mobile advertising boards as part of its new campaign, with the lorries expected to cover 150,000 miles each month.
Francis Bleasdale, Nissan Motor GB’s LCV sales and marketing director, says, “What better way to show business users our new NV400 than on the side of a massive HGV?
“The NV400 is a big van in every sense and we believe this new advertising campaign will get it off to a solid start with British businesses.”