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BRANDING NEWS: O2 shows SMEs it is 'more than mobile' in new campaign

O2 is showing SMEs it’s ‘brilliant at business’ in its first B2B campaign in over four years.

The telecoms company is running its infographic based campaign in national newspapers throughout May and June. The aim is to demonstrate that, as well as its prevalent consumer brand, it has products and services for businesses.

The £1.5 million campaign, devised by advertising agency VCCP, is designed to highlight O2’s customer service, value for money and products and services. It opted to use infographics as it was felt they would allow for creativity and longevity.

Simon Devonshire, general manager of small and medium business at O2 said, “This campaign has been developed to address the issues faced by the business community. It comes at a time when they are looking for the support and the right tools to help their businesses grow successfully and compete effectively."