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BRANDING NEWS: OAA relaunches as Outdoor Media Centre

The Outdoor Advertising Association (OAA) has rebranded itself the Outdoor Media Centre (OMC) in a bid to reposition as a resource centre.

While still retaining its role as a trade association, the Outdoor Media Centre is hoping the rebrand will help move its primary focus to the inter-media planning process at agencies and advertiser clients.

Despite being an advocate for outside advertising the OMC is marketing its rebrand via a new website - and trade press advertising. Staying true to its principles, it is also using 10 taxis branded with the new logo.

Jeremy Male, chairman of the Outdoor Media Centre, said, "With the bidding for outdoor advertising around the Olympics and the new outdoor audience research coming up, 2011 and 2012 are very exciting years for the outdoor industry. It is time for advertisers and agencies to reappraise the role of outdoor."

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