BRANDING NEWS: Opal creates telecoms monster

Telecoms provider Opal has unleashed the old telecoms giant (OTG) on the world in a bid to demonstrate its ‘'next generation technology'.

The creative campaign, put together by IAS B2B Marketing, will run online, in print and on social media. The launch activity will run until March 11 with the aim of regaining business' trust in the telecoms industry.

Paul Higgins, head of central marketing at Opal said, "Our Next Generation Network has been created to support businesses' communication needs now and in the future. But convincing businesses that have an understandably negative perception of telecoms is a real challenge, which is why we engaged IAS to develop a creative campaign with clout."