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BRANDING NEWS: OTB wins Opta Sportsdata rebrand

Outside The Box has been appointed by Opta Sportadata to refresh the brand, develop its website and manage other marketing initiatives kick started by the project.

Opta Sportsdata provides sports data for broadcast and coaching use including the data to develop television graphics solutions and provide information to sports coaches to monitor and compare team and player performance from week to week.

Working with their in-house design team, OTB will also take the rebranding across other marketing materials.

Opta head of marketing Simon Banoub says, ‘Our brand needs reviving to reflect our status within the sports industry.  OTB's website creative was crisp, clean and stylish but maintaining a strong B2b focus."