BRANDING NEWS: Pannone refreshes its brand and online presence
Law firm Pannone has completed a rebrand and launched a new website. The move comes as the Manchester-based company aims to embrace the changing legal landscape and strengthen its position within the industry.
To complete its six-month rebrand project, Pannone appointed communications and design agency, Epigram, as its partner. Brand perception research was conducted among Pannone’s client base in order to identify its strengths and weaknesses. This feedback was then used to define the company’s core values and create its new visual identity.
Tim Dixon-Phillip, business development director at Pannone, said, “Our rebrand was not just about the new logo. This was a fantastic opportunity for us to engage with our clients and each other to agree what differentiates us in the legal market.”
As part of the rebrand, Pannone has launched a new website built by London-based digital communications agency, Intendance.
The website is designed to reflect the diversity of Pannone and further enhance the brand online, as well as exploit the opportunities in the digital market.