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BRANDING NEWS: Pinnacle aims to scale new heights with rebrand

Public sector solutions provider Pinnacle has rebranded to provide a platform for expansion and better reflect its expanding range of services, which include housing management, community regeneration and environmental services.

The rebrand was effective from the New Year and was carried out by design agency Deviate, which also produced a new website that went live in the same timeframe.

Ian Keys, external affairs director at Pinnacle, comments, “Deviate has really absorbed and built-in the key strengths of Pinnacle – its innovation and its people – within the new brand and website. They have also clearly captured the recent expansion of our service provision and made it much more dynamic and accessible to our target audiences.” The new logo resembles a flying kite and the website contains natural imagery similar to clouds and water.

Adie Flute, director at Deviate, comments, “Pinnacle proves that by focusing on people benefits, public sector initiatives can be brought to life. It was refreshing to work with their team in capturing that passion and commitment in the new brand.”

Other company material that is currently being redesigned to accommodate the new identity includes company signage, display stands, stationery, presentation templates, brochure and a staff handbook.


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