BRANDING NEWS: Powwownow encourages business commuters to vent
Powwownow is urging business commuters to share their travel loves and hates as part of a new brand awareness campaign.
The conference call provider is encouraging users to tweet using the hashtags #lovetravel and #hatetravel with call-to-actions appearing on posters on London tube trains and taxis. These initial efforts will eventually be overtaken by online PR activity and incentives and giveaways.
The 'Love/hate travel' campaign, implemented by digital agency Birddog and in collaboration with Immediate Future, aims to show ‘money-rich, time-poor commuters’ there is an alternative to the hustle and bustle of the tube.
Andy Pearce, CEO at Powwownow says, “Think of Love/hate travel? as the commuter’s agony aunt, we want to hear your travel wows and woes and we might just be able to give something back, whether that’s a comforting word in your ear, those precious hours you lost to signalling failures on the train line; or an awesome prize.”
Visit the campaign site – www.lovehatetravel.co.uk - to view the latest travel tales from business commuters.