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BRANDING NEWS: Publicis Groupe to merge Digitas and LBi

Publicis Groupe is merging two of its recently acquired digital agencies Digitas and LBi.

DigitasLBi will be headed by LBi CEO Luke Taylor, who has been appointed its global CEO. 

The French multinational states the merger will integrate the digital network of both to form a dominant digital agency in USA, Europe and Asia Pacific.

Bob Lord, CEO of Publicis Groupe’s digital technology division said, "One of the key strategic tenets of the combined DigitasLBi offering is the scalable, flexible technology and product suite that will help meet the full spectrum of marketer needs from audience engagement, to sense and-respond content development and publishing, to real-time relationship marketing" .